Innovation Archives - Sift Healthcare

CEO Perspectives: Proactive Denial Management, What the SaaS Repricing Tells Us

The Market that Rewards Managing Problems The dominant revenue cycle business models have a structural incentive not to solve the most fundamental problems in the revenue cycle (denials). That’s not a criticism of execution. The people building these businesses are...

June 4, 2026

The Impact Of The Chief Innovation Officer

Hats off to the Chief Innovation Officers. 97% of health systems that have Chief Innovation Officers also had positive operating margins. For healthcare providers, a commitment to innovation and strategic change improves the quality of care, patient experience and financial...

February 21, 2020

Justin Nicols

Founder & CEO

A leading industry expert in data analytics technology and has an extensive background in corporate finance and investment banking. Prior to founding Sift, Justin served on the executive team of venture backed ad technology company, and an e-commerce technology company.