Revenue Cycle Optimization Archives - Sift Healthcare

Justin Nicols

Founder & CEO

A leading industry expert in data analytics technology and has an extensive background in corporate finance and investment banking. Prior to founding Sift, Justin served on the executive team of venture backed ad technology company, and an e-commerce technology company.

AI in the Revenue Cycle: A Priority, But…

AI in the revenue cycle isn’t at a tipping point; it’s a sticking point. Revenue cycle leaders at health systems across the country are being given AI mandates. At Sift, we’ve heard from multiple revenue cycle leaders that their CEOs...

May 26, 2026

Score First, Outsource Second: Why A/R Scoring is the Smarter Path to RCM Vendor ROI

Dollar value and recovery probability are not the same thing. Health systems that outsource without scoring first are paying contingency fees on claims they could have kept. For most health systems, accounts receivable outsourcing feels like a necessary hedge against...

April 22, 2026

Most providers aren’t monitoring PLBs. Payers know it.

PLB data is rich in information, telling you which payers are recouping, how often, and in what patterns. But you won't see it in static retrospective RCM reports or standard denial dashboards. If your team isn't actively monitoring PLB activity...

March 31, 2026

Sift’s Fourth Annual Denials Insights Report

Sift Healthcare's Fourth Annual Denials Insights Report analyzes 2025 payer behavior trends and how they are reshaping the way health systems measure reimbursement risk.

March 9, 2026

Beyond Denials Management – Adverse Payment Outcomes

Revenue cycle teams spend enormous energy managing denials, yet health systems still lose revenue. Here’s the case for a broader approach.

February 11, 2026